The game changer Manly Warringah Sea Eagles CFO Bradley Davison is on a mission to keep his club in the black.

tips på binära optioner Talk about a fiscal turnaround: the NRL Manly Warringah Name: Bradley Davison Sea Eagles achieved an operating profit in 2013 for the first time since 1978. And its chief financial officer, Bradley Davison, is intent on keeping the cash rolling in.

That’s no small task. Those headline-making million-dollar player contracts might suggest deep pockets, but most NRL clubs operate at a loss. Not withstanding this, Davison is up for the challenge at the high-profile club, where the likes of Hugh Jackman, Thomas Keneally and Wendy Harmer are diehard supporters, and where talking Rugby League with number-one ticket holder Tony Abbott is, as Davison admits, “an opportunity that doesn’t come with every finance job”. The 55-year-old from North Narrabeen was a cabinet-maker before he gained a graduate certificate in professional accounting at the University of New England. He joined the Manly Warringah Sea Eagles in January 2013, recommended by the club’s commercial director Greg Butterworth, a former James Boag executive, who had worked with Davison in a previous business.

Between cabinet-making and the NRL were commercial and business manager roles in optometry aquaculture and credit unions, “where I learnt a lot about strong accountability with accounting control*, plus stints at RG Capital Radio and KPMG in Hobart.

opzioni binarie 60 grafici “KPMG sent me into the TAB to tidy up their balance sheet, as it was a bit of a mess,” he says. “A lot of transactions go through from many outlets. It took me a couple of months and when I’d finished they offered me a management accountant position – but I didn’t take it.” binäre optionen gewinne versteuern His task when he took on the CFO role at the Manly Warringah Sea Eagles was clear-cut: “to turn the football club into a football business”. “There was no profit and little accountability,” he recalls. “More formal structures needed to be put in place to change the culture.”

That point was starkly apparent in 2011 when, despite winning the grand final – a potential financial windfall — the club was saddled with a $1.3-million annual debt.

binäre optionen lebensunterhalt Cash reconciliation has also been tightened under Davison’s watch. “In 2011 and 2012, a total of $100,000 in merchandise stock was written off,” he says. “We put systems in place and reduced merchandise stock expenditure to $10,000 in 2013 by getting our people to understand that not following the new systems was not an option.”

Some budget haemorrhaging is more difficult to stem, though. Take the weather. “It’s a dynamic business,” Davison points out. “If it rains – and this happened to us this year – you can lose as much as $100,000 per game in gate takings and lost merchandise sales if you budget for 15,000 people and get 6,000… And [home ground] Brookvale has substandard facilities, so it’s harder to meet growth targets.” Meetings with federal and state governments and councils to upgrade the stadium are underway. Owner factions, salary cap squeezes and sponsor-discouraging player indiscretions make problem solving essential for a football club CFO. Formal accounting systems help mitigate some of the issues. “You get so many problems coming at you that aren’t in a textbook,” says Davison. “You know when you pick up the morning papers and Manly’s [issues] are in there, it’s going to cost you: it affects club income and morale. Debt collection is also one of those tricky things, because you don’t want to get sponsors offside.”

Having an informal mentor, Davison finds, is a savvy way to deal with curlier accounting issues, and he occasionally chats by phone with Joe Kelly, CFO at the South Sydney Rabbitohs and former group financial controller at Chelsea Football Club.

“Football is a multifaceted business encompassing football, media, sponsorship, merchandise, membership, community programs and events organising, each with unique financial requirements,” says Davison. “There’s a lot to be gained by talking to other CFOs in relation to the way we do business. We talk about controls, salary cap issues, reporting requirements, FBT and the viability of running our own merchandise facilities online and instore.”

Approving contracts of high-profile players and being in the changing room before a grand final are perks of the role, and Davison admits that “to get this job is a dream” – particularly as football has always been in his blood. “I love football and I played rugby and AFL growing up,” he says. “I also lived next door to one of the greats, [current Newcastle Knights coach] Wayne Bennett, for 15 years in Jindalee, Queensland, and would have a hit of cricket in the front garden with some of Wayne’s players, such as Mal Meninga.”

What about future dream gigs? Davison has one in mind: a finance role with the inaugural Tasmanian AFL team if – as is reported to be more likely under new AFL CEO Gillon McLachlan – such a team gets off the ground.

But, for now, this sports manager is content with his lot.

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