Tech increasingly driving in-store foot traffic

Australians are increasingly likely to set foot inside a business for the first time if they are impressed by its digital offering, a new study has suggested, with on-site Wi-Fi the most sought-after service when they walk through the door.

Some 1,000 consumers were polled in each of three countries — Australia, the US and Germany — in a poll commissioned by US-based digital services provider Riverbed to explore the ways in which consumers are blending online and in-store shopping.

Read more at MyBusiness.

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