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Misguided approach hampering business sales

Many businesses are using the wrong approach when marketing to prospective customers, a sales consultant has claimed, and it could be losing them all-important revenue opportunities.

Adviser and author Mike Adams, who ran global corporate sales teams for 20 years before launching his own consultancy, told My Business that many sales teams and businesses use a push method of communication, which more often than not falls on deaf ears.

Read more at MyBusiness.

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