account, accounting, analyst, work process

Accounting proves hard to market online

Accountants are facing a costly battle to market their business online as new research shows the average cost to bid for an ad in the top ten.

Digital marketing agency SEO Shark’s research of 21 business categories has found that ‘top of page’ bids – the average cost of an ad to appear at the top of Google – cost accounting firm $27.70 on average, placing it within the top ten of all industries.

Read more at the Accountants Daily.

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