Market your accounting practice online to tax-time advice seekers

binäre optionen steuererklärung Navigating your way through the marketing maze to find the right tools to market your accounting firm can be a major challenge.

opzioni binarie posso scommettere all ultimo minuto But it is possible to implement some cost-effective marketing tools, particularly if you look beyond traditional (and often expensive) mediums like television and radio. follow link The opportunity Each month in Melbourne alone, web users make an average of 33,000 searches including the terms ‘tax’ or ‘tax return’, according to Dan Monheit of interactive marketing firm Hardhat Digital. But these are averages. Google data shows that interest doubles in the three months from June to August and stays high into October.

iq optins When shoppers are online, there’s a solid business case for going online to reach them. A recent MYOB Business Monitor Report revealed that businesses with a website and a social media site were at least 63 per cent more likely to see revenue rise over the next 12 months than those without one of these sites. MYOB general manager business division James Scollay says: “Our research found that those using a website and social media in business say these efforts produce more customer enquiries or leads and greater sales conversions.

“But one-third of SMEs are missing out on many benefits – a proportion that is way too high in this digital age. They’re in danger of being left behind by other businesses that have taken the online leap.”

We went to the experts and found four ways to boost your marketing to tax time advice seekers.

get link The website overhaul

If you have a website, the first step is to ensure you’re not making simple mistakes. Fi Bendall, managing director of digital specialist Bendalls Group, warns of the need to avoid clutter and suggests offering clear messages. Watch out for statistics showing users ignoring the links you need them to click on, leaving key pages quickly or ignoring on-screen instructions. Wendy Coombes, managing director of online marketing firm Brite Kite Marketing, notes that sites need to convert visitors into customers. She suggests mechanisms such as an online appointment form that lets browsers set up a time to meet with you. Make it visible

The best website does nothing if users can’t find it. That means setting up your site so that it can be found easily on Google and other search engines.

Adam Lance, of communications firm The Village of Useful, argues that accountants should consider a search marketing plan and a social media strategy centred on providing information that will both help site users and attract Google’s attention.

Coombes agrees: “Google rewards quality content, which means your firm’s name will have a better chance of moving higher through the rankings, making it easier for people looking for an accounting firm to find you,” she says, adding that to make that content work hard for your firm, your web content should finish with a strong call to action – a prompt to do business with your firm.

Lance also challenges firms to ask a fundamental question: do we have the right name?

“This is your first chance to stand out,” he explains. “How about a name that provokes thought or starts a conversation?”\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s-bbq-pig-skin-hookup Get social

Building trust is a big part of getting someone through the door of your accounting firm, says the founder and chief executive officer of Sydney digital media agency L&A Social Media (Lednyak & Associates), Gina Lednyak. She suggests building a presence on social media platforms such as Twitter and LinkedIn, as well as posting regular tips, insights and musings that engage an audience and can help build credibility and trust in your firm, plus boost your Google rankings. She also argues paid LinkedIn advertisements can be a good option.

If done correctly, a social media presence can also be the best way to ensure that searches for your firm’s name bring up your own website. “Have a really solid LinkedIn profile,” urges Lednyak. Start blogging

Blogging can help a firm stamp its authority on a particular industry or activity, driving word of mouth for products and services. Its biggest cost is time.

For Melbourne PR professional Trevor Young, seven years of blogging at have paid off in many ways, including lead generation opportunities.

Young blogs at least eight to 10 times a month, but says as long as the posts appear regularly and the content is of relevance and value to the audience, there’s no magic number as to what works best. The key is to make sure you keep on blogging, he says; a semi-abandoned blog will reflect poorly on your brand.

Once you’ve blogged, says Young, it’s crucial to share that blog content on social media. You can also build your online profile and open up business opportunities by sharing other people’s content on Twitter and LinkedIn, as well as commenting on other industry blogs.

Leave a Reply

Your email address will not be published. Required fields are marked *